[1]李东.动态市场中新产品最佳定位时机的选择及其分析框架[J].东南大学学报(自然科学版),2000,30(3):118-122.[doi:10.3969/j.issn.1001-0505.2000.03.026]
 Li Dong.Positioning New Product Feature in Dynamic Environments: the Choice of Optimal Time and Related Analysis Frame[J].Journal of Southeast University (Natural Science Edition),2000,30(3):118-122.[doi:10.3969/j.issn.1001-0505.2000.03.026]
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动态市场中新产品最佳定位时机的选择及其分析框架()
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《东南大学学报(自然科学版)》[ISSN:1001-0505/CN:32-1178/N]

卷:
30
期数:
2000年第3期
页码:
118-122
栏目:
经济与管理
出版日期:
2000-05-20

文章信息/Info

Title:
Positioning New Product Feature in Dynamic Environments: the Choice of Optimal Time and Related Analysis Frame
作者:
李东
东南大学经济管理学院,南京 210096
Author(s):
Li Dong
School of Economics Managenent, Southeast University, Nanjing 210096
关键词:
动态环境 新产品开发 定位时机
Keywords:
dynamic environment new product development product position time
分类号:
F272.3
DOI:
10.3969/j.issn.1001-0505.2000.03.026
摘要:
在动态的市场环境下,企业的新产品开发周期将不再是一个简单的递进过程,传统的快速定位原则并不一定能带来有利于企业的后果.本文分析了动态环境下新产品最佳定位时机的基本性质和构成条件,通过构建基本模型,解释了有哪些因素、为什么以及如何影响企业新产品最佳定位时机的调整,因而对进一步理论研究和管理实践具有重要支持作用.
Abstract:
In highly dynamic environments, the new product development (NPD) process, that is, creation and position, detailed design and integration of new products, will not be a simple gradual process. The early position of new product of classic NPD policy may not always be benefit to firms. The basic characteristic and conditions of optima position time under dynamic environment are analysed. By designing a basic model, the article explain what factors, why and how affect the changing of optimal position time of firm’s new products, hence provides important suports to both the future research and be managial practice.

参考文献/References:

[1] Borugeois L J,Eisenhardt K.Strategic decision process in high velocity environment:four cases in the microcomputer industry.Management Science,1988,34:816~835
[2] Iansiti M.Shooting the rapids:managing product development in turbulent environment.California Management Rev,1995,38:37~58
[3] Shantanu Bhattacharya.Managing new product definition in highly dynamic environments.Management Science,1998,44:50~64
[4] 詹姆斯·T·沃麦克.精益思想.沈希瑾等译.北京:商务印书馆,1999.43~62

备注/Memo

备注/Memo:
第一作者:男, 1961年生, 副教授.
在许多产品市场上,企业会在t0时设定或基本设定新品投放时机T3.例如企业事先公布于T3时推出或展示其新产品,或在T0时与某一方签定协议于T3时交货.基本固定的情况是企业获悉其竞争对手将T3推出新产品,于是计划在T3前后也推出自己的新产品,或预计由于某种相关原因如新的技术标准、质量标准,新出
更新日期/Last Update: 2000-05-20