[1]黄宝凤,仲伟俊,胡玉峰.市场需求非平稳时共享销售商促销信息的价值[J].东南大学学报(自然科学版),2006,36(6):1049-1053.[doi:10.3969/j.issn.1001-0505.2006.06.035]
　Huang Baofeng,Zhong Weijun,Hu Yufeng.Value of sharing retailers’ promotion information under unstable marketing demands in supply chain[J].Journal of Southeast University (Natural Science Edition),2006,36(6):1049-1053.[doi:10.3969/j.issn.1001-0505.2006.06.035]
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市场需求非平稳时共享销售商促销信息的价值()
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《东南大学学报(自然科学版)》[ISSN:1001-0505/CN:32-1178/N]

卷:
36
期数:
2006年第6期
页码:
1049-1053
栏目:
经济与管理
出版日期:
2006-11-20

文章信息/Info

Title:
Value of sharing retailers’ promotion information under unstable marketing demands in supply chain
作者:
黄宝凤1; 2;  仲伟俊1;  胡玉峰2
1 东南大学经济管理学院, 南京 210096; 2 南京人口管理干部学院工商管理系, 南京 210042
Author(s):
Huang Baofeng1; 2;  Zhong Weijun1;  Hu Yufeng2
1 School of Economics and Management, Southeast University, Nanjing 210096, China
2 Department of Business Administration, Nanjing College for Population Program Management, Nanjing 210042, China
关键词:
供应链;  信息共享;  牛鞭效应;  非平稳市场需求
Keywords:
supply chain;  information shared;  bullwhip effect;  unstable marketing demands
分类号:
C935
DOI:
10.3969/j.issn.1001-0505.2006.06.035
摘要:
研究了只有一个销售商和一个制造商组成的2层供应链系统.当市场需求与销售商的促销活动密切相关且为可变均值的正态分布时,即市场需求为非平稳变化时,建立了制造商共享销售商的未来促销计划信息和实时市场需求信息的数学模型.解析分析表明,共享非平稳市场需求信息对预防供应链中的牛鞭效应和降低制造商的平均库存与期望运行成本都有较大的价值,且其价值与市场的非稳定性成正比,最后通过一个仿真算例验证了解析分析的结论.
Abstract:
In a two-echelon supply chain system with one retailer and one manufacturer, the mathematical model of sharing the information of retailers’ future promotion plans and real time marketing demands is constructed when the marketing demand is closely related to the retailer’s promoting activities as well as the normal random distribution with varied means, that is called unstable marketing demands. The analytical analysis shows that information sharing has high value to prevent bullwhip effect in supply chain and to decrease manufacturers’ average inventory level and the expected operation cost. Furthermore, the value has direct ratio with the degree of unstable marketing demands. Finally a simulation case demonstrates the correctness of analytical results.

参考文献/References:

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备注/Memo

备注/Memo:
基金项目: 国家自然科学基金资助项目(70171025)、南京人口管理干部学院院级科研资助项目(2005B04).
作者简介: 黄宝凤(1964—),男,博士生,副教授,bfhuang@yahoo.com.cn.
更新日期/Last Update: 2006-11-20