[1]陈默,王海燕,薛澄岐,等.基于事件相关电位的产品意象-语义匹配评估[J].东南大学学报(自然科学版),2014,44(1):58-62.[doi:10.3969/j.issn.1001-0505.2014.01.011]
 Chen Mo,Wang Haiyan,Xue Chengqi,et al.Match judgments of semantic word-product image based on event-related potential[J].Journal of Southeast University (Natural Science Edition),2014,44(1):58-62.[doi:10.3969/j.issn.1001-0505.2014.01.011]
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基于事件相关电位的产品意象-语义匹配评估()
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《东南大学学报(自然科学版)》[ISSN:1001-0505/CN:32-1178/N]

卷:
44
期数:
2014年第1期
页码:
58-62
栏目:
计算机科学与工程
出版日期:
2014-01-18

文章信息/Info

Title:
Match judgments of semantic word-product image based on event-related potential
作者:
陈默王海燕薛澄岐邵将
东南大学机械工程学院, 南京 211189
Author(s):
Chen Mo Wang Haiyan Xue Chengqi Shao Jiang
School of Mechanical Engineering, Southeast University, Nanjing 211189, China
关键词:
产品意象 语义匹配 事件相关电位 跑车 N400
Keywords:
product image semantic match event-related potentials(ERP) sports car N400
分类号:
TP391.7
DOI:
10.3969/j.issn.1001-0505.2014.01.011
摘要:
为了揭示视觉形象的感性认知规律,采用低唤醒度的事件相关电位(event-related potentials, ERP)研究用户对产品意象认知的评价反馈. 实验设计了以跑车形态作为启动刺激,并设置了由强至弱的4个匹配等级语义形容词作为检测刺激,分别为相关词、近义模糊词、远相关模糊词和无关词.实验结果表明:无关词和模糊词能够诱发出稳定的N400成分,并且具有相同的头皮分布;近义模糊词在不同唤醒度的评估条件下具有不同的评估结果.研究表明,从视觉认知的神经加工机制出发,ERP能够客观、有效地获取用户对产品意象认知的内隐反馈,这为匹配度进行级别量化、建立产品意象的精确映射评估模型提供了量化指标.
Abstract:
In order to explore the perception regulation of visual images, a method using low arousal event-related potentials(ERP)is proposed for assessing the product images cognition of users. The experiment takes the sports car as the prime stimulus and four matching levels of semantic words from a high level to a low level as the target stimulus including the related words, nearly-related vague words, far-related vague words and unrelated words. Experimental results show that the unrelated words and the vague words can elicit a reliable N400 component and have the same scalp distributions. However, the nearly-related vague words in different arousal conditions have different evaluation results. It is shown that, from the neural activity of visual cognition, the ERP can obtain the implicit feedback of product images objectively and effectively. Furthermore, the ERP can provide a quantitative index to quantify the level of matching and establish the mapping model of the product images.

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备注/Memo

备注/Memo:
收稿日期: 2013-07-03.
作者简介: 陈默(1986—),女,博士生;王海燕(联系人),女,博士,副教授,why-box@163.com.
基金项目: 国家自然科学基金资助项目(71271053)、教育部人文社会科学研究规划基金资助项目(12YJAZH134).
引用本文: 陈默,王海燕,薛澄岐,等.基于事件相关电位的产品意象-语义匹配评估[J].东南大学学报:自然科学版,2014,44(1):58-62. [doi:10.3969/j.issn.1001-0505.2014.01.011]
更新日期/Last Update: 2014-01-20